Why Are Microgreens More Expensive Than Regular Vegetables?

Let's just say it: a tray of microgreens  costs more per gram than a bag of spinach at the grocery store. We're not going to dance around it with fancy words like "premium" and hope you don't notice. You noticed. It's fine. Let's actually talk about it, like reasonable Canadians standing six feet apart in a Superstore lineup.

You're not paying for volume. You're paying for concentration.

A head of iceberg lettuce is basically 90% water wearing a leaf costume. A microgreen is small, dense, and doing a lot more work per bite. You're not dumping a whole tray into one salad the way you'd use a whole head of lettuce — a little goes a genuinely long way. Priced by weight it looks steep. Priced by "how far does this actually stretch," it's a much friendlier number.

Nobody's driving a combine through our kitchen

There's no big farm machinery involved here — every seed goes in by hand, every tray gets checked daily like it owes us money, and every harvest gets cut by hand, tray by tray, the morning it ships. It's less "industrial agriculture" and more "very intense houseplant hobby that also pays the bills." That kind of hands-on labour costs more than a tractor rolling through a field, and honestly, we're not sorry about it.

Freshness isn't free, and we're Canadian enough not to cut corners

A lot of grocery store greens have already been on a road trip longer than most of us take in a summer — trucked in from somewhere warm, sitting in transit, losing a bit of life along the way. Ours don't do that. We harvest to order and get it to you same-day, which means no long shelf life, no giant distribution network, no overproducing-and-hoping. Fresh and small-batch just costs different than "been in a warehouse since before the Leafs' last playoff run."

It's genuinely not that expensive per meal, though

Here's the actual math: a tray covers a lot of ground. A handful on a sandwich, a sprinkle on your eggs, a topping on tonight's salad — you're not torching the whole tray in one sitting like a bag of chips during the hockey game. Priced per meal instead of per package, it's a pretty small add-on, not a "sell the truck" purchase.

So what are you actually paying for?

Hands-on growing, same-day freshness, and more nutrition packed into less space than a shelf-stable bag that's been sitting around since before the last snowfall. It's not that microgreens are overpriced — they're priced for exactly what they are: small-batch, fresh, and grown by two people, not a factory.

We'd rather just tell you that straight than pretend the price tag isn't there.